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Dietary supplements are often gluten free, which are consumed by health-conscious consumers to mitigate various diseases and is likely to drive the market demand. Global paper manufacturing market was valued USD 485 billion in 2017 and is expected to surpass USD 525 billion by 2024. Paper consists 8% of starch content, which acts as binder for coating formulation, improves smoothness, gloss, hardness and whiteness, which in turn is likely to foster the potato starch market. Global pharmaceutical market demand is poised to surpass USD 365 billion by 2024. Native potato starch is widely used in pharmaceutical operations, such as tableting, capsule filling and granulation. The product is utilized as filler or diluent which offers essential application on final product properties including tablet strength, disintegration and drug dissolution which may fuel potato starch market demand. Major challenges for the potato starch market is price fluctuations of agricultural products owing to irregularities in climate which affect the yield due to uneven rainfall patterns. Reduction in rainfall also affect cultivation resulting in variation in input and output prices. Fluctuations in the cost of chemicals and fertilizers act as restrains to the market growth. Europe potato starch market demand, driven by Germany, UK, France and Italy is likely to witness a significant growth over the projected timeframe.
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